This month, I celebrated 25 years as a self-employed copywriter (slash consultant, slash trainer, slash other vocations I’ve tried!) So, I thought it would be interesting to list all I’ve learned about being a successful freelancer and share that with you.
1. Don’t be a low-end service provider. Offer a premium service; something you can be proud of. Price accordingly.
2. Never stop marketing. Prospecting, networking, etc. Even when you’re booked solid. Especially when you’re booked solid.
3. Love your clients. After all, they pay for the many things — if not everything — in your life. (I’m paraphrasing my friend and famed UK copywriter, Andy Maslen.)
4. Make friends with fellow solo professionals, ideally those a little more successful than you.
5. Give new freelancers a helping hand whenever you can. Share your advice, freely. When you do, you’re not only doing the right thing, you’re investing in the health and vibrancy of this profession.