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Category: Startup

Insightful. Explicit. Informative.

How to Empower and Support Young Entrepreneurs

In times of economic uncertainty, it is easy to think that it is ‘impossible’ for anybody to make money. This is complete nonsense and the exact kind of thinking that new entrepreneurs should steer clear of. It is a poverty-based mindset that looks to respond defensively to conditions instead of looking for profit opportunities in…
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Understanding What, How, and When to start a business of choice

Understanding what, how, and when to start a business of choice is key to key every kind of business you intend to kick start. Marketing niching is of interest not only to small enterprises but also small divisions of larger enterprises. Enterprises identify opportunities and occupy market niches that are safe and profitable. An ideal…
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How Pepsi survived in a Coca-Cola dominated market

Before the Second World War, Coca-Cola dominated America soft drink industry. There was really no second place firm worth mentioning. “Pepsi raised hardly a flicker of recognition in coke’s consciousness.” Pepsi-Cola was a newer drink that cost less to manufacture and whose taste thought to be less satisfying than coke. Its major selling point was…
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5 ways to succeed as an entrepreneur

Whether companies decide to downsize, or employees quit their jobs for other reasons, many professionals are opting to work independently. With innovation in technology, starting a company is becoming more doable than ever before, which is evident given the popularity in start-ups. To help guide professionals considering entrepreneurship, Seth Newab and Efstathios Giannoutsos compiled five…
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15 Easy tips on Business Marketing

Business ideas are easy to come by. Similarly, they wither away so easily. There are healthy tips to help keep your entrepreneurship fire burning. This is not a piece of breaking news, they are things you might have heard but didn’t notice. Let’s take a look at some daily activities you can choose from ……
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What you should know about an entrepreneur?

There is a need to know about who an entrepreneur. Entrepreneurship is like a roller coaster ride. The earlier you get familiar with the term entrepreneur, the better you know what it requires. Happiness and madness knock your door at the same time. Every motivational quote you have ever read about struggle, pain, blood, sweat,…
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What is business model?

What is business model? Joan Magretta in “Why Business Models Matter,” defines business model as partly as “at heart, stories — stories that explain how enterprises work. A good business model answers Peter Drucker’s age-old questions, ‘Who is the customer? And what does the customer value?’ It also answers the fundamental questions every manager must ask:…
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Four Questions To Help You Decide If You’re Ready To Start Your Own Business

Why do we put so much emphasis on the lifestyle associated with being a “boss,” and so little on the tenacity it takes to become one? We see so many glamorized depictions of entrepreneurship on social media, like foreign cars, trips overseas and designer wardrobes, but rarely do we get to see the blood, sweat,…
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How to write a perfect business plan

Your business plan is the step between pitching to and pinning down investors. Entire TV shows have been dedicated to the art of the pitch, but your business plan is the make-or-break that acts as the cherry on top for investors. Not only that, but a solid business plan can hone your idea and start…
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3 Ways I’ve Learned to Prioritize Self-Care While Running a Startup

I get it: You’re busy. Really busy. Leading a startup while also juggling family and a personal life is tough. Now add in eating right, exercising and managing your emotional wellness. Trying to do it all can sometimes feel like an impossible feat. But staying healthy is vital to running a successful business. When you…
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Entrepreneurial Principles from Nigeria’s Top C.E.Os

Almost everyone is familiar with the “Big Guys” in Nigeria’s economy, but this is not the purpose of this piece. I will be sharing with you “Entrepreneurial Principles from Nigeria’s Top C.E.Os” words of entrepreneurs who have through the thick  and tough manage their way to the top. This is the secret steps that leads…
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Why you should consider opening a business in retirement

At the Aging in America conference in New Orleans last April, I was on a panel with journalist and author Kerry Hannon. She has written several well-known books on the topic, including her latest, “Never Too Old To Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life.” I highly recommend it both for its…
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