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Category: Multinational

Insightful. Explicit. Informative.

How Pepsi survived in a Coca-Cola dominated market

Before the Second World War, Coca-Cola dominated America soft drink industry. There was really no second place firm worth mentioning. “Pepsi raised hardly a flicker of recognition in coke’s consciousness.” Pepsi-Cola was a newer drink that cost less to manufacture and whose taste thought to be less satisfying than coke. Its major selling point was…
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Top 50 Companies and Organizations in Nigeria and their contact address

50 Companies and Organizations in Nigeria and their contact address Nigeria is a middle-income, mixed economy and emerging market, with expanding manufacturing, financial, service, communications, technology and entertainment sectors. It is ranked as the 27th-largest economy in the world in terms of nominal GDP, and the 22nd-largest in terms of purchasing power parity. (Wiki 2019)…
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