How Pepsi survived in a Coca-Cola dominated market
Before the Second World War, Coca-Cola dominated America soft drink industry. There was really no second place firm worth mentioning. “Pepsi raised hardly a flicker of recognition in coke’s consciousness.” Pepsi-Cola was a newer drink that cost less to manufacture and whose taste thought to be less satisfying than coke. Its major selling point was…
Read more
Top 50 Companies and Organizations in Nigeria and their contact address
50 Companies and Organizations in Nigeria and their contact address Nigeria is a middle-income, mixed economy and emerging market, with expanding manufacturing, financial, service, communications, technology and entertainment sectors. It is ranked as the 27th-largest economy in the world in terms of nominal GDP, and the 22nd-largest in terms of purchasing power parity. (Wiki 2019)…
Read more