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Category: Startup

Research. Copywriting. Creative writing

How to Empower and Support Young Entrepreneurs

In times of economic uncertainty, it is easy to think that it is ‘impossible’ for anybody to make money. This is complete nonsense and the exact kind of thinking that new entrepreneurs should steer clear of. It is a poverty-based mindset that looks to respond defensively to conditions instead of looking for profit opportunities in…
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Understanding What, How, and When to start a business of choice

Understanding what, how, and when to start a business of choice is key to key every kind of business you intend to kick start. Marketing niching is of interest not only to small enterprises but also small divisions of larger enterprises. Enterprises identify opportunities and occupy market niches that are safe and profitable. An ideal…
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How Pepsi survived in a Coca-Cola dominated market

Before the Second World War, Coca-Cola dominated America soft drink industry. There was really no second place firm worth mentioning. “Pepsi raised hardly a flicker of recognition in coke’s consciousness.” Pepsi-Cola was a newer drink that cost less to manufacture and whose taste thought to be less satisfying than coke. Its major selling point was…
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5 ways to succeed as an entrepreneur

Whether companies decide to downsize, or employees quit their jobs for other reasons, many professionals are opting to work independently. With innovation in technology, starting a company is becoming more doable than ever before, which is evident given the popularity in start-ups. To help guide professionals considering entrepreneurship, Seth Newab and Efstathios Giannoutsos compiled five…
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What you should know about an entrepreneur?

There is a need to know about who an entrepreneur. Entrepreneurship is like a roller coaster ride. The earlier you get familiar with the term entrepreneur, the better you know what it requires. Happiness and madness knock your door at the same time. Every motivational quote you have ever read about struggle, pain, blood, sweat,…
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