In understanding business, you must understand that the first laws of economics is scarcity. As a rule, there is never enough of anything for everyone who wants it. Specifically, there are never enough customers for you to sell everything you want to sell. There are never enough sales revenue to help you achieve all your…
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In today’s economy, big and small businesses are seeking every opportunity to win sales through competitive advantages. Smart owners of the small business know a sales strategy can create a competitive advantage. Selling consists of two main functions: tactics and strategy. Sales strategy is the planning of sales activities: methods of reaching clients, competitive differences…
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In today’s economy, big and small businesses are seeking every opportunity to win sales through competitive advantages. Smart owners of small businesses know a sales strategy can create a competitive advantage. Selling consists of two main functions: tactics and strategy. What is sales strategy? Sales strategy is the planning of sales activities: methods of reaching…
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Every business enterprise occupies a place in the overall market of its chosen product line. The enterprise could be a market leader, a market challenger, or a market follower. Whichever posture an enterprise chooses; there are strategies to adopt. A market challenger may adopt the following strategies: Price-discount strategy – product offerings of comparable quality…
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